PUBLIK wants to change the way people explore wine. No more pretence. Way more discovery. Innovative and alternative. As much as we love wine we know it can be confusing, so our mission is simple: help people efficiently discover new wines, in an accessible and interactive way.
To do this PUBLIK offers a monthly wine subscription that tailors each member’s selection based on their taste. This starts with our palate profile quiz and continues as members rate the wines each month, which constantly refines their preferences. It’s a data-driven approach that means we can accurately recommend as well as source new wines, knowing what members enjoy.
Beyond that we are fully flexible: members can preview their wines each month and make adjustments or add additional wines too. They can pause their membership, hold delivery for a month or cancel anytime too.
We specifically work with artisan wines made by smaller, independent producers. We call them ‘artisan’ because they are handcrafted in limited volumes, use grapes from sustainable vineyards and follow a minimal intervention approach in the cellar. Many are organic, biodynamic or natural in their production methods.
Keep it simple
Challenge the status quo
Support the underdogs